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Junior, Tonale, Giulia and Stelvio are expanding their possibilities for customization, enriched with new features, technologies and solutions to meet different needs and lifestyles. New interior, new 19" wheels, more customization options, and an even broader line-up: Junior is evolving while maintaining the focus on its identity as a Premium B-SUV, confirming it as the model with the most comprehensive powertrain offering in the segment.

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A first glimpse of the Biscione's new concept car, an expression of Italian design and a vision that once again places the driver at the heart of the experience. Its debut is just around the corner, and Alfisti around the world can begin the countdown to a new chapter in the Alfa Romeo story.

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Red, Italy and Sportiness: the three pillars of the new Alfa Romeo concept car, three dimensions deeply linked to the brand’s identity, reinterpreted by Cuorerosso through shapes, proportions, materials, colors. and design solutions. Cuorerosso sets out Alfa Romeo's future: a manifesto that explores new languages of style, function and technology, indicating the direction Alfa Romeo intends to take to face a new era of mobility. A vision destined to take shape in a multi-energy line-up to cover...

Alfa Romeo is once again the big name at the 2026 Paris Motor Show with an immersive exhibition that combines the brand's distinctive values: Italy, Sportiness and Red, the color that more than any other expresses the brand’s intensity and serves as an ideal common thread through the entire display at the event in France.

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The opening day of the biggest classic car event in Italy has seen the launch of the new volume Alfa Romeo Giulia – Timeless Classic, setting out the evolution of one of the Biscione brand's best-loved sports sedans. The launch took place at the Alfa Romeo stand, with a talk featuring the author Lorenzo Ardizio – Curator of the Alfa Romeo Museum in Arese, Eugenio Franzetti – Global Marketing Director at Alfa Romeo, and Alessandro Maccolini – Alfa Romeo Design Project Manager. Until October...

Alfa Romeo is Official Car of the event. The new line-up Edizione Luna Rossa in expo bring to the Levante Waterfront the encounter between two expressions of Italian excellence: automotive and boating.

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A few hours before the second Preliminary Regatta for the 2027 America's Cup, the new Edizione Luna Rossa – the special series involving the Junior, Tonale, Giulia and Stelvio models – has made its debut on the stage. Positioned at the apex of the offering, the new line-up brings the aesthetic codes of the Italian sailing world to the road, through the dedicated red logo, specific liveries, a color palette inspired by boats and exclusive customizations for exteriors and interiors. Junior and...

Today marked the unveiling of the only 33 Stradale to bear the name “Perla Nera®” (Black Pearl), a name chosen and officially registered by its owner, a passionate Alfa Romeo collector. Executed with absolute coherence inside and out, this supercar is the only example in the ultra-limited series to feature a fully exposed carbon-fiber bodywork with a matte finish, created through a special fiber layup designed to enhance its shapes, symmetry, and volumes. Further distinguishing this unique...

The concept car to be in the spotlight at the 2026 Paris Motor Show will be known as Alfa Romeo Cuorerosso.

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The book that traces 75 years of institutional and value collaboration between the Biscione brand and the Carabinieri Corps was launched today at the Alfa Romeo Museum in Arese. The tome is structured into five chapters that, through the Alfa Romeos supplied to the Carabinieri, tell the stories of milestones in the history of republican Italy: from post-war reconstruction and the economic miracle to the Years of Lead, the battle against organized crime, and the new global scenarios. The commemorative...

“Interrogation” is now on air, as episode 3 of the cinematic series “Learn to Love Again”, dedicated to Junior and starring global icon Pedro Alonso - who also debuts on Netflix on May 15 with the new TV series Berlin 2. Pedro Alonso sits before a lie detector, appearing unshaken—until the key to an Alfa Romeo Junior is placed on the table. The verdict is final: the heart never lies. Sporty at its core and compact in size, Junior is the gateway to the Alfa Romeo world for those seeking...

Two nearly simultaneous handoffs mark a milestone moment for the Alfa Romeo 33 Stradale, the masterpiece limited to just 33 units worldwide. In Austin, Texas, an entrepreneur with a passion for motorsport received his custom-built car in Rosso Villa d'Este, with a white stripe on the front and the number 14 on the sides, in homage to his two favorite drivers: Enzo Ferrari and Anthony Joseph “A.J.” Foyt. Simultaneously and for the first time, a model was delivered to the Alfa Romeo Museum in...

The magnificent Plaza de las Setas hosted the exhibition of the New 33 Stradale, a masterpiece blending traditional craftsmanship and innovative cutting-edge solutions. Episode 3, “Interrogation,” starring the Junior alongside Pedro Alonso, will be screened on Netflix as a commercial during the first post-launch month of Berlin, the Lady with an Ermine.

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Alfa Romeo Classiche introduces two new services dedicated to collectors, further establishing the Alfa Romeo Museum in Arese as the heart of the Biscione’s history.

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Testing of the Giulia Quadrifoglio Luna Rossa has just ended at the iconic Balocco Proving Ground, where the highest-performance Alfa Romeo cars have been developed and tuned up since 1962. The emotive video can be viewed here.

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